bloom effect - Itero

Music video for Itero, the first single of the 2025 EP by bloom effect.

Formed by Argentine-born Jula Lafit (vocals/bass), UK-born Craig Weighman (guitar), and drummer Tom Rappa, bloom effect creates fuzz-washed soundscapes shaped by cultural hybridity and emotional depth. Influenced by Cocteau Twins, Alvvays, and Ringo Deathstarr, they blend English and Spanish lyrics into reverb-drenched, cathartic dream-pop.

“Itero” written and performed by bloom effect

Engineered, mixed and mastered by Stu McKillop

Video by Marie Catafesta (mariecatafesta.com)

Supported by Creative BC and the Province of British Columbia